Corporate video planning – things to consider.

• Objectives – what do you want to communicate and why?
• Define your audience – who are you trying to reach?
• Agree your budget. – how much do you want to spend?
• Alternative uses/edits – shooting footage now could save ££££’s later – how can it be re-purposed?
• Content – What do you need to include?
• Distribution media – how are you going to deliver this programme?
• Lifetime – is this to deliver a one-off message or for long term distribution?
• Deadline – when do you need this project to be completed?
• Script – do you write your own, use a professional or a bit of each?
• Location – do you want to shoot on site or in a studio?
• Do you want to use actors or members of your team?
• Do you use voice over, or maybe a presenter – amateur or pro?
• Resources – what do you already have?