Corporate Video: COMPLETED!

Even after some struggle, we managed to create and produce an awesome, lively and informative promotional video for KICKZ. 

Spending my time researching, designing, blogging, filming, interviewing and editing has all proven worthwhile when viewing our four minute wonder. 

We hope to send our corporate video to our clients soon in hope of professional distribution. 

Here's to the next hundred videos!

:)

EDITING HAS BEGUN.

Good news!

Thankfully the Kickz program was on at Rush Croft Foundation School (my old secondary school). We got some brilliant shots using not only a camera borrowed by the College but also a Go-Pro brought in by my peer and fellow group member Viktor. I'm really happy with the shots and really do see them complimenting with some interviews we also did at the venue. Viktor has a talent to notice amazing visuals which gave me the opportunity to learn more about and improve my skills with 'Sound'. I also had the opportunity to be the interviewer when filming our client. Overall brilliant evening filming, we plan to spend one more Wedneday filming (advised by our client himself). 

Complications.

All groups and projects experience some sort of complication or problem throughout the process of planning and producing their content but maybe not as much as we have. As a group we were given the Easter break to start and complete filming for our corporate video. We were given venues and times for where and when the Kickz program will happen during the holiday. We didn't film the first week as our client had informed us the programme would not be taking place. This gave us the opportunity to converse amongst our selves on our "Corporate Video" whatsapp group, which allows us plan and improve filming ideas. The second week had arrived. We first travelled to Tottenham Hale only to discover the programme wasn't on. We were saddened by this but didn't let this affect our goals and aspirations for filming as we had another venue later in the week. We then reached the venue in Chingford, where we waited for an hour after programme was supposed to begin, but nobody turned up and we were let down again. This resulted in us being unable to film throughout the whole break whilst our peers in other groups had completed filming and even some had completed editing. We emailed Dominique (our tutor) and the client informing them about the problems we have been facing. As a group we decided to email another possibile client as a back up plan. This back up client has contacted us and told us he is more than happy with us working for him. Dominique's first lesson back after the break consisted of us explaining the complete situation and deciding to give the Chingford venue a final chance. If all fails again then we have decided to use our back up client as we want to show we are determinded to get our grade as this unit enables us to learn a variety of skills and is significant to our overall grade. Let's hope it all goes well. 

Mood Board - Kickz Client.

Planning and preparing for our client meeting this Friday 20th.

(18/03/2015)

Corporate video planning – things to consider.

• Objectives – what do you want to communicate and why?
• Define your audience – who are you trying to reach?
• Agree your budget. – how much do you want to spend?
• Alternative uses/edits – shooting footage now could save ££££’s later – how can it be re-purposed?
• Content – What do you need to include?
• Distribution media – how are you going to deliver this programme?
• Lifetime – is this to deliver a one-off message or for long term distribution?
• Deadline – when do you need this project to be completed?
• Script – do you write your own, use a professional or a bit of each?
• Location – do you want to shoot on site or in a studio?
• Do you want to use actors or members of your team?
• Do you use voice over, or maybe a presenter – amateur or pro?
• Resources – what do you already have?

Pitch review & improvements.

4/3/2015.

Today we presented our pitch to Dominique and our peers to see if the pitch is strong enough to present to our current corporate video client. I tried to connect to the people watching our presenting, it was important for us to sell our idea and show that we know about our client and what will prove effective for them on our desired video. Dominique credited our presentation but also provided constructive criticism for example to provide a stronger representation of girls in the programme and also to provide the questions needed to ask the client regarding updated information. Ayaan has given us feedback stating it was very informative, it felt professional and the use of examples allowed us to acknowledge what the options are. We have taken all feedback into consideration and now aim to improve our pitch to the best of our ability to impress our client.

Meeting our client.

We met with the client on Thursday 12th February 2015 where we discussed what the vision for our project is and what things were important to include. Our client was passionate about our proposal and posed what he would like to see being expressed in the video. He spoke about wanting to represent diversity and a community feel. He desires to show that Tottenham Hotspur isn't all about football but caters for the vast community for people with different tastes and hobbies such a variety of different sports for example tennis and basketball. The interview gave us an insight on where the clubs were based (one at my secondary school!) and guidance on how to design and produce the final piece. The client wished for us to film at a variety of different branches to show the expanding growth of effort made my Tottenham Hotspur to help keep youngsters active in the most positive way! The interview lasted more or less fifteen minutes which was enough time for us to help pitch our ideas and gather new ideas such as possibly filming at Tottenham Hotspur itself and interviewing youngsters at the youth clubs. He posed the challenge of producing the video in a way which connects and informs both teenagers and adults. He would like the video to be enjoyable. He wants it to target everyone. The client had informed us that the information shown on the website may be outdated and that he has to get back with us with more up to date information and statistics regarding their company. We hope to arrange a meeting with the PR which will prove effective in providing more conditions, whilst pitching more film ideas.  A second meeting will take place soon! 

Our Client.

Kickz Youth Group -  For and by the community in association with Tottenham Hotspur.